CEO David Helgason responds to speculation that the business will close

Unity ‘fully behind Union’ amid exec departures

Games engine vendor Unity insists it will press ahead with its Union publishing initiative, after it emerged that two high-profile executives central to the business have left the company.

Unity CEO David Helgason confirmed to Develop that both Brett Seyler (pictured) and Brian Bruning are no longer with the company.

Bruning, who joined Unity ten months ago, was the firm’s director of developer relations. Seyler was the general manager of the Union business.

Seyler, who joined Unity from Garage Games and had been at the company for nearly two years, was also a high-profile executive who often travelled with Unity to numerous international trade events. He has left the company to pursue a career as investor and entrepreneur.

“We wish both Brett and Bruning the best in the future,” Helgason told Develop.

But their departure triggered speculation that the Union publishing model – which Seyler and Bruning spearheaded – could be winding down.

A report on claimed the business “will be allowed to wither, according to rumours”.

Helgason insisted that the Union publishing business is going strong and will remain fully supported.

“In the first year at Union we have signed distribution deals with Sony Ericsson Xperia Play, Blackberry Playbook and at our recent developer conference Unite 11 we announced two new deals with Roku, the leading streaming platform, and Nokia’s new N9 Mobile platform,” he said.

“At Union we will continue to democratise games distribution on behalf of our developers and provide platform holders with some of the best Unity authored titles available.”

Union is a unique publishing initiative for professional developers using the popular Unity platform.

By opting in to the scheme, Unity developers will have their game evaluated by the engine vendor to see if the project can be ported to a range of other platforms.

Unity will build a profile of the developer, and with its industry links will pitch the projects to a number of publishers and digital portal owners. If the game is ported, Unity takes a 20 per cent cut of the revenues and hands the rest back to the developer.
By making it free for developers to opt-in, Unity hopes its users will open up access to a greater number of revenue streams.

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