LGC12: Games only beaten by music and entertainment

Video games the 2nd most popular category on YouTube

Video must be at the heart of publishers’ modern marketing strategy, says Google.

Speaking at London Games Conference this evening, Google’s industry manager for entertainment Warren Mills revealed that video games is the second most popular category on YouTube. Which, Mills added, is in itself the second biggest search engine behind Google.

Music is the only category ahead of video games.

“Digital is changing the game,” said Mills.

“We are seeing an incredible shift in how we define today’s modern gamer. Consumers are facing a competitive market place, which is testament to the amount of choice made available to them.”

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