New title Lyroke to offer interactive music videos 'featuring top artists'

We R Interactive scores Universal Music deal

Social games studio We R Interactive has signed a global deal with Universal Music UK to bring “leading” music talent to its upcoming game Lyroke.

The new title will feature interactive music videos and will initially be released on Facebook before being adapted to multiple platforms.

The names of the artists to appear in the game will be revealed in the next few weeks.

Universal Music UK represents artists and bands such as Take That, The Rolling Stones, Munford & Sons and Florence and the Machine.

“The rise of social gaming has opened up many opportunities for artists and music,” said Universal Music UK commercial director James Healy.

“We R Interactive are one of the most exciting and creative companies looking to create novel engagement online – this partnership is a continuation of our strategy to place our repertoire into as many new business areas as possible, and to support new business models.”

We R Interactive CEO David Rose added: “Digital music consumption continues to boom, yet the way people experience music is still pretty passive. Lyroke creates a new way for anyone to consume and interact with music from the world’s biggest artists.”

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