Respected journalist to lead essential industry magazine; staff writer Chapple joins too

Will Freeman becomes Develop editor

Will Freeman has been promoted to editor of Develop.

He will drive the publication’s editorial direction and have day-to-day responsibility for the print magazine, reporting to editor-in-chief Michael French.

London-based Freeman (pictured) joined Develop in December 2008 as staff writer and became deputy editor in March 2010.

The respected journalist also writes about games every week for UK broadsheet The Observer.

He previously worked for games retail monthly In Stock, has also written for Pro-G and once worked in games PR.

The Develop brand reaches thousands of games developers around the world through its monthly print magazine and popular website, managed by online editor Rob Crossley, plus must-attend industry events including the Develop Industry Excellence Awards and The Develop Quiz.

"Will has become a key part of the Develop team since he joined us, and is respected by the development community – his promotion is well-deserved," said Michael French, editor-in-chief of Develop and its sister brand MCV.

"As editor he will further strengthen the Develop brand, which is already the leading outlet, in both its print and online guises, solely focused across on the games development community."

Meanwhile, Develop has also hired Craig Chapple, 24, as new staff writer. He joins Develop just months after being rewarded 1st Hons for Journalism.

Will can be reached via

Craig can be found via

Sales manager Alex Boucher:

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