CEO of social games firm brings previous project back into the fold

Zynga acquires Mark Pincus’ incubator Superlabs

Superlabs, the incubator set up by Zynga boss Mark Pincus, has been acquired by the Facebook and mobile games firm.

Pincus originally founded Superlabs after leaving Zynga, but returned to the latter company back in April. He planned to use his own money to fund ideas and projects that he had been considering for some time, with reports claiming he has invested $2.2m in the incubator.

Now Recode reports he has moved to bring his previous project into the fold as Zynga continues to weather its ongoing troubles.

Said to be a talent acquisition, the deal reportedly cost $1, although this depends on whether or not Zynga needs to spend more on stock grants and employee compensation.

Zynga has also “secured the rights in tech and related IP” for anything that was created at Superlabs.

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