The definition of the dedicated games player has transformed from boys in the bedroom to mums at home, according to an exec at social games kingpin Zynga.
Zynga brand advertising Manny Anekal has explained that his firm’s extraordinary growth wouldn’t have been as rapid if it were not for the social gaming matriarchy.
“More women are playing Farmville than watching soap operas,” Anekal said, as quoted by WebProNews.
Forty year-old women across America had spent more time playing Zynga games than any other demographic, Anekal was paraphrased as saying. They are the bracket that spends the most money too, he added.
“She is the new hardcore gamer,” he said.
Figures issued by Anekal suggested that 55 per cent of all social gamers in the US are female. Meanwhile, 53 per cent of Zynga players are females aged between 25 and 44.
Zynga, founded in 2007, has been independently valued upwards of $7 billion, and thought to have over 1,000 employees across the world.