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Amazon to stop sales of Apple TV and Chromecast - MCV

Amazon to stop sales of Apple TV and Chromecast

Devices ‘don’t interact well’ with Prime Video streaming service, retailer claims
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Amazon is to stop selling Apple TV and Google’s Chromecast on its website.

As reported by Bloomberg, emails were sent out informing marketplace resellers of the action, and that no new listings will be allowed for the devices. Current listings will also be removed from October 29th.

Its explanation was that Google and Apple’s products do not “interact well” with Prime Video. Amazon's TV and film streaming service, a competitor to Netflix, can be accessed on numerous other devices and is available as part of an Amazon Prime subscription that also offers free one day delivery to subscribers.

Apple TV and Chromecast are rivals to Amazon’s own microconsole and set-top box, Fire TV. The retailer said, however, that it was the poor support for Prime Video, which it claimed could cause customer confusion, that was the reason for removing its rivals’ devices from sale.

"Over the last three years, Prime Video has become an important part of Prime," read a statement from Amazon to sellers.

"It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."

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