Angry Birds 'cost Rovio $140k, has made $70m'

Smartphone sensation 'played 200m minutes per day'
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Finnish mobile giant Rovio has made €50 million ($70m) from the Angry Birds brand, according to reports.

The bird-flinging game has become a mobile phenomenon, remaining at the top half of the App Store charts for over twelve months.

Tech site Wired, as part of its interview with Rovio, claims the Angry Birds brand has made over €50 million across all products.

That striking sum includes sales from the App Store game, the ad-supported free Android version, as well as soft toys and other merchandise.

The game itself cost around €100,000 ($140k) to build and update, Wired claimed.

A profit margin of that enormity demonstrates perhaps not the sheer opportunity available on mobile platforms, but instead the huge profits developers can make if they strike lucky.

Angry Birds has become a rare global success on smartphone platforms. According to Wired, each day users together spend 200 million minutes playing the mobile game.

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