Android console firm Ouya has found itself the subject of derision over an advert for the hardware posted on its official YouTube channel.
Swathes of people have ridiculed the video online, which depicts a gamer getting increasingly infuriated over the cost of a $60 game.
The animation finished by stating players should “stop wasting cash on crappy games”, pointing to the free-to-try policies for games on Ouya.
In a statement to Kotaku, Ouya claimed the video was not an official ad for the console. It later stated however that “Ouyas”, where the promo was originally uploaded, was the company’s official YouTube channel.
“We are experimenting with animated content and posted this video briefly to get feedback from our community. Stay tuned for our official video!”
One developer Ryan Evans said on Twitter: “I don't think outrage is the right word for what I've seen about the Ouya ad - it's disappointment after what feels like a ton of missteps.”
Aquaria co-creator Alec Holowka also stated: “PR should not make you feel ashamed for wanting to like a thing. It's like a junior high pep rally. #Ouya”
Another indie, Mike Lohaus, said: “While I don't get the outrage over the Ouya ad, I'll say this: Advertise what makes your product great, not what makes your competitor's bad.”
You can watch the full video below, courtesy of WarioSixFour.