A mobile analytics firm has exposed a unique way for certain titles to stand out ahead of the 6000 games available on the App Store.
App group Flurry is tipping its clients to insert popular keywords in the description of a game. If done correctly, that game will pop up in the list of results when a popular term is searched for. Essentially, Flurry is encouraging iPhone developers to use the bittersweet practice of search engine optimisation.
However, the success of the initiative has not yet been measured, and – in the true nature of search engine optimisation – other tricks may need to implemented to yield any results.
Flurry's vice president of marketing Peter Farago claims that process is effective. He tells Forbes that “by smartly picking keywords, a developer can get his product discovered more easily."