Apple rumoured to be preparing 'premium' App Store

iPod and iPhone firm wants offer more expensive $20 games, says report
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Apple is getting ready to launch an area in its iPhone App Store that will let publishers and developers sell more expensive games for the device.

According to a report on Wired (which echoes a PocketGamer report from earlier in the year) 'the premium section would largely be focused on games, giving game makers a channel to offer more in-depth (and pricier) titles without getting lost in the clutter of free and $1 apps'.

So far the App Store has been very popular with independent developers and smaller studios, but their games have all be released at sub-£10 price points. This 'velvet rope' area would make the digital download site more attractive to publishers that have been otherwise reluctant to invest in iPhone games due to lower margins.