CDC has been investing in companies in China, Korea and Taiwan as it hopes to drive the growth of the online games market and consolidate its position of at the forefront of the market. The company pioneerd the 'free-to-play, pay-for-merchandise' business model in China. The comany sees Auran's Fury as a key way to bridge the gap between the East and West markets.
Auran is already working in the online distribution field, producing the new Xbox Live Arcade game based on Battlestar Galactica.
“We see the skills, know-how and technology built up by Auran as truly world-class,” said John Lee, president of CDC Games, who now becomes an Auran Board Member. “Of the dozens of titles we have evaluated throughout the world, Fury is one of the most competitive games not only for the West, but for the Asian markets as well.”
“This investment and partnership is just what we were looking for,” said Tony Hilliam, CEO of Auran. “We have an amazing game, an exceptional team, and now we have both the funding and the partners to help us make Fury a Top 10 title in both the East and the West.”