Big Fish goes mass-market with celeb-mag deal - MCV

Big Fish goes mass-market with celeb-mag deal

â??A New Game Every Dayâ?? for visitors of popular lifestyle website


Author:
Publish date:
2_Big Fish Develop.jpg

Washington-based developer Big Fish Games is partnering with a leading celebrity publication, People, to expand its presence within the casual game audience.

The 10 million unique users that People.com has attracted will now have access to Big Fish’s ‘A New Game Every Day’ initiative, which delivers the company’s full catalogue of 2,000 games. Visitors to the website can now make use of downloadable titles, as well as browser-based content.

The agreement sheds light on the increasingly broad range of customers casual game developers and portals can now court.



Back in May, Big Fish Games acquired Vancouver-based Grubby Games for an undisclosed fee.

Full story and reaction can be found at Casualgaming.biz

Related