Big Fish goes mass-market with celeb-mag deal

â??A New Game Every Dayâ?? for visitors of popular lifestyle website

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Washington-based developer Big Fish Games is partnering with a leading celebrity publication, People, to expand its presence within the casual game audience.

The 10 million unique users that has attracted will now have access to Big Fish’s ‘A New Game Every Day’ initiative, which delivers the company’s full catalogue of 2,000 games. Visitors to the website can now make use of downloadable titles, as well as browser-based content.

The agreement sheds light on the increasingly broad range of customers casual game developers and portals can now court.

Back in May, Big Fish Games acquired Vancouver-based Grubby Games for an undisclosed fee.

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