For someone leading a cutting edge web games firm, Bigpoint CEO Heiko Hubertz has a surprising love-hate relationship with Facebook.
As the biggest social network in the world, much of what he calls the “big hype” around online games is focused on Facebook’s successes – Zynga and FarmVille or EA’s Playfish.
But that’s blinded many to the fact Facebook is effectively a console in itself, with a format-holder that controls the balance of power. And walled gardens are of no interest to Hubertz.
“It’s really difficult if you only rely on Facebook – they can change the rules whenever they want when it comes to viral user effects and promotion of your game.
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