Blizzard eyes further WoW user growth - MCV

Blizzard eyes further WoW user growth

Hugely popular MMO to push beyond its 11.5 million users by end of the year
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Blizzard believes World of Warcraft will see a significant rise in subscriptions this year, dismissing claims that the MMO has reached a plateau in its user base.

The company announced back in 2008 that World of Warcraft had hit 11.5 million subscriptions, but the game hasn’t seemed to pass any new milestones since.

A Blizzard exec claims this is all set to change when the newest expansion, Cataclysm, is launched later this year, according to VG247.

“Whenever we launch an expansion we usually see some win-back from players who have set WoW aside temporarily,” said Blizzard’s EVP of product development Frank Pearce.

A full version of this report can be found over at MCV.

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