Social games giant Zynga has jump-started its upcoming IPO with positive news that its latest game is already breaking records.
New title Castleville has already accrued more than five million daily active users, according to internal Zynga data. However, social metric analyst group AppData puts Castleville on ar less - about 2,700,000 daily active users.
If Zynga’s records are the more accurate, it would make Castleville the fastest growing game in the company’s history. Farmville, one of the most popular Facebook games of all time, had reached about 3 million daily users in its first week.
The new growth from Castleville may help remedy Zynga’s overall decline in daily active users, which had fallen by around five million since Q2.
Zynga, which is the biggest western social games company in terms of workforce, revenue and player numbers, is hoping to launch its IPO before Christmas.
The firm initially had many Wall Street investors in a craze when its IPO intentions were announced, though wider market turmoil across the US and Europe has clouded the bid. Many investors are only making the safest bets, particularly in bullion.
Zynga recently went on the offensive by showcasing no less than ten social and mobile game projects – a broad project unveiling that it hopes will validate its investment drive. The firm, perhaps intentionally, is absorbing a large chunk of expenses before it goes public.