Warner Brothers Interactive was founded in 2004 and until now had been managed by Hall, who left his post as CEO of Monolith which he co-founded, to head up the movie company's games development team - a move which left Ryan to take up the post of studio boss.
Hall generated lots of press for the new imprint by controversially suggesting that developer payments be linked to quality measured by review scores. Later that year, Warner Bros Interactive ended up buying Monolith after taking a 20 per cent stake in 2003.
“We’re extremely fortunate to have Samantha take the helm at WBIE,” said Kevin Tsujihara, WB's president.
“She has worked with us since Monolith was one of our important production studios and has continued to do so since we acquired the company.”
Much like his move from Monolith to WBI, Hall won't be going too far from the company stable. While working at his production company, HDFilms, he has an overall first-look development deal for videogames and feature films with Warner Bros. And he’ll serve as executive producer of key WBIE videogame titles and will continue to look after pre-existing and new HDFilms projects being made for Warner Bros. Pictures.