Chinese ad giant Mobvista pays $25m for US mobile firm NativeX

Monetisation specialist counts Square Enix, Disney, King, Rovio and Machine Zone among its partners
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Two big players in the mobile advertising space are to become a combined force.

US mobile marketing and monetisation outlet NativeX has been purchased by Mobvista, the largest mobile ad firm in Asia.

The deal is worth ¥160 million ($25m), with NativeX bringing a list of partners including Square Enix, King, Zynga, Machine Zone, Disney and Rovio to Mobvista, which is valued at a worth of ¥6 billion ($915 million).

NativeX CEO Rob Weber will remain as CEO following the merger, as NativeX becomes a subsidiary of Mobvista.

“[This deal will] especially speed up our ability to supply substantial audiences in Western markets,” Mobvista CEO Wei Duan commented.

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