Crytek is aiming to move into the triple-A free-to-play market completely within the next two-to-five years, the studio’s CEO has said.
Speaking to Venturebeat, Yerli said he expected free-to-play to rival the quality of triple-A retail titles in the Western market within the next two or three years.
Crytek has already dipped into the F2P space with online shooter Warface, which is currently in closed beta, and Yerli said the success of the title already has left the studio in no doubt about its plans to abandon premium priced retail games in future.
"We decided five or six years ago that we want to marry the quality of triple-A games with the business model of free-to-play,” said Yerli.
“And out of that position, Gface and Warface were born. And at that time, we decided some other games, in some of our other studios, would head in this direction.
"But we kept pushing the quality bar higher on our console business, which is the main dominating business for the Western world, but we are observing, plainly - and we see this already with Warface - that the free-to-play market is on the rise. I think over the next two to three years, free-to-play is going to rival retail with quality games like Warface.”
Yerli admitted that Crytek currently had a few console titles in development that will use the tradition retail route, such as Crysis 3, but was looking into how free-to-play games will fair on next-gen consoles.
The next Xbox and PS4 are expected to allow developers more freedom than on previous systems in using business models such as free-to-play to work and flourish. It remains to be seen however if Sony and Microsoft will lift the expensive costs associated with game updates that currently occur on the PS3 and Xbox 360.
“So we have quite a few console titles in our pipeline that are traditional retail games while we investigate free-to-play on consoles,” said Yerli.
“But our primary goal is to make triple-A free-to-play games for the world market and transition entirely to that.”