Nick Button-Brown has left Crytek to join Improbable as its studio head.
He leaves his position as general manager of games for the Crysis developer, where he was responsible for directing development teams across all of Crytek's offices on projects that ranged from triple-A console games Crysis 3 and Ryse: Son of Rome to free-to-play shooter Warface.
He has fifteen years of industry experience, including a nine-year stint at Electronic Arts.
Improbable is an independently funded London-based games technology start-up that first opened doors last year. Button-Brown will be responsible for leading the new firm's growing team.
The company says its aim is to "create cutting edge technology to enable new experiences in gaming".
Button-Brown said: "I loved the energy of the company when I first met Herman [Narula, CEO] and the team, and the chance to be involved in this young company from very early on was really exciting.
"The technology will allow, for the first time, new gaming experiences I have always dreamed of creating."
Narula added: "We're delighted to have Nick joining Improbable. His deep knowledge of the industry and development expertise are tremendous assets to our team. Nick has the perfect balance of vision and experience to help us bring new, disruptive technology to the industry."