UK entertainment PR agency Dead Good Media has topped the Marketing Awards at Game Connection Europe 2013.
Dead Good won Best PR Campaign for its work on the Dead Island: Riptide zombie wedding stunt for Koch Media, which took place during the launch of the chart-topping game in April 2013.
The agency, which recently celebrated its first anniversary, also took home the ultimate accolade – Best Marketing Team of the Year – again in recognition for its efforts in formulating the PR strategy for Riptide’s PR stunt.
Koch Media appointed Dead Good to handle the UK PR for Dead Island: Riptide across consumer and specialist games media, following a competitive pitch process. The zombie wedding was the centrepiece of the launch effort for the game, where real-life couple Jennifer Jones and Robert Blackmore were married in the UK’s first zombie-themed wedding. Over 250 people gathered to witness the wedding, including friends and family, as well as members of the consumer and games media.
“We were delighted to have been nominated in the Best PR Campaign category, but to come away with two awards for our work on the Dead Island Riptide zombie wedding is unbelievable,” said Stu Taylor, founder and president of Dead Good (pictured above with Rosie Topps).
“We’re grateful to Koch Media for the opportunity to be able to play a part in this once in a deathtime experience, and if anyone’s planning a zombie christening or bar mitzvah then the Dead Good team is more than happy to discuss PR‘ing it.”
Dead Good wasn’t alone in being a double-award winner, though. The marketing campaign for Ubisoft’s hotly anticipated Watch Dogs earned BETC awards for Best Digital Campaign and Best Mobile Campaign.
Ant Farm’s efforts on the Call of Duty: Ghosts reveal trailer earned it the award for Best Broadcast Campaign.
Best Social Media Campaign was awarded to Ubisoft for Mighty Quest for Epic Loot.
The Ayzenberg Group was praised for its work on Injustice: Battle Arena with the Best Original Content Campaign award.
While the Best Overall Campaign went to Ichi Worldwide for its work on Defiance, a game and television series that tests the transmedia waters like few projects of interactive origin before it.