DeltaDNA has established a foothold in North America as part of its plans for international expansion.
The firm has opened a new office in San Francisco, which aims to help DeltaDNA better serve clients stateside, as well as introduce its services to new customers.
The company has hired Lisa Paulson as strategic advisor, with her main task being to guide and develop the new US operation. Paulson previously worked at publishers such as EA and i-Play, with more than 25 years of experience in the games industry.
She is joined by new global marketing manager Andrew Turner. A 20-year veteran of the IT, business intelligence and analytics sectors, Turner will be responsible for establishing the DeltaDNA brand in the US.
The opening of the new office follows a $3m round of investment back in November.
"There's no greater concentration of games publishers and developers anywhere in the world, and it has always been our ambition to build a major local presence in the San Francisco area to help drive adoption of our innovative analytics platform," says CEO Mark Robinson.