The video that opens the annual Develop Industry Excellence Awards is an industry tradition that prompts delight and terror in equal measure, and this year it's better than ever.
And, best of all, you can watch it right now, right here.
A parody of the Olympic Torch-bearing saga currently making its way through the United Kingdom's rain-battered summer, our video includes hilarious cameos from a number of prominent industry figures including Epic's Mark Rein, Jo Twist of trade body UKIE, 22Cans' Peter Molyneux, Moshi Monster creator Michael Acton Smith, and Eidos life president and industry legend Ian Livingstone.
Who else stars in the video? A wealth of the famous and infamous from the industry. How many can you name? Let us know in the comment thread at the bottom of this article.
So, without further ado, below we present the video.