In what is becoming an increasingly feared annual tradition, the opening video for the 2011 Develop Awards is now available to the people of the internet.
This year the game development elite star in Cliff Richard’s video to Summer Holiday (sorry).
The piece includes cameos from the likes of PR goddess Cathy Campos, FIFA revolutionary David Rutter and bathtub-loving Unreal man Mark Rein.
Four of the most attractive and astute men in games journalism also star.
Set your face to ‘cringe’.
Cast (in order of appearance)
Go here for the complete Develop Awards coverage.