Developers are being encouraged to port their App Store games to Android, with full funding and support on offer from two of the biggest companies in the mobile space.
Chinese online games giant The9 will draw upon its $100 million funding pool to support the initiative, while social platform owner OpenFeint will provide porting assistance.
The temptation for developers is to bring their iPhone games to new markets with minimal fuss and cost. OpenFeint, in return, will add the game to its cross-platform mobile network.
OpenFeint marketing VP Eros Resmini said there is “a treasure trove of great games on iOS waiting for the rest of the world to discover”.
The9 has not explained how it will benefit from the deal, be it in a cut from game revenues, IP, or another source of payment.
Some games using the porting scheme will launch in the Chinese market, The9 said.
It is not known if all associated costs will be paid in full.
OpenFeint and The9 said they will “review and select top games, based on quality, past download performance in other app stores, and the strength of the game developer”.
In January, The9 opened its $100 million development fund – established in part by investment firms Chengwei Ventures and ChinaRock.
The firm, once an operator for Blizzard games, has built its business on operating MMO titles across China, but now eyes the expanding mobile games space.
In a statement the group said mobile “has become a significant part of the mobile and internet industry with a rapidly growing number of smart phone users, especially in China”.
Studios interested in the plan should email email@example.com