DIRECTV deal for Denki - MCV

DIRECTV deal for Denki

Scottish studio Denki will see some of its set-top-box games hit the US following a deal with DIRECTV.
Author:
Publish date:

The broadcaster is the single largest digital TV service in the world, and now boasts Denki's content as a key part of its new Game Lounge offer.

Colin Anderson, Denki's MD, commented: “Gaming on digital television is very popular in Europe. It enjoys a very broad range of games players, including a high percentage of female and mature users, who are not traditionally considered 'gamers'. Digital television allows viewers to interact with their favorite shows, characters and brands in an entirely new way, through a medium – and controller – they're very comfortable with. It's an exciting new platform to work with and its potential is huge.

"DIRECTV has created an exciting new service for its users. Game Lounge offers a wide range of content that is unique in the United States. We are delighted to be developing games for their service and we look forward to viewers across America enjoying Denki developed games.”

Related

2_GaryPenn_ColinAnderson.jpg

INTERVIEW: Denki Games

Award-winning Scots studio Denki carved out a unique niche with its early entry into interactive TV development, but now it's having another sniff around DS and PSP, as well as looking at iPhone. MD Colin Anderson and internal development manager cum industry legend Gary Penn answer our questions...

Valve and IGA Strike ad deal

Hot on the heels of Double Fusion's announced expansion, rival IGA has confirmed a partnership with Valve for advertising in Counter-Strike - and the two claim it's one of the industry's biggest in-game ad deals yet.