In-game advertising company DoubleFusion has entered into a partnership with online game giant NCsoft to provide in-game advertising for the firm’s two free-to-play titles, action game Exteel and RPG Dungeon Runners.
The two games are currently supported by real-money transactions for in-game items or optional subscriptions, and the deal will give NCsoft another revenue stream for the titles and enable the company to continue to support the titles.
“One of Double Fusion’s long-term goals is to grow the game industry by enabling the ad-supported business model that brings top of the line games to those players who want to play for free,” said Jonathan Epstein, president and CEO, Double Fusion.
“Partnering with a leading MMO publisher like NCsoft, a leader in free-to-play as well as subscription online game models, allows us to set the type of example we hope other publishers will look to and want to join.”
Dorothy Ferguson, vice president of sales and marketing at NCsoft North America, added: “As a publisher of MMO games, the community is of the utmost importance to us. We are constantly looking for more ways to grow the community for these titles and give them what they deserve – great gaming experiences supported by advertising that doesn’t detract from game play.
“The track record of Double Fusion’s sales force proves the depth of their understanding of pairing brands to games so that we can be sure our players are very happy with the results.”