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EA aims to break China with new Ultima Online - MCV

EA aims to break China with new Ultima Online

Chinese developer partners with Mythic to deliver new Ultima MMO
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A Chinese online-game company is developing a brand new edition of EA’s Ultima Online in a bid to make the longstanding MMO a success across Asia.



NetDragon Holdings, based in China’s Southeastern province of Fujian, is developing the Ultima Online game with the aid of MMO veteran studio Mythic Entertainment.

Net Dragon Holdings mentioned that it has exclusive operating licenses in China, Hong Kong, Macau and India, giving the new Ultima Online game a fighting chance to break into young and immeasurably lucrative Asian markets.

EA Asia president Jon Niermann said that NetDragon is a “proven partner” and is confident in the group’s expertise in the MMO field will help “build and operate a great gaming experience for players".



NetDragon chairman Liu Dejian said he is “delighted to further the relationship with EA" through the game's development.

“Capitalizing on our ability to create a strong online gaming experience, we are confident that Ultima Online will be a success in China and will also achieve remarkable results in the other markets where we'll operate the game.”

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Factfile: China

According to Chinese research firm Niko Partners, Chinaâ??s 46 million gamers spent $1.7 billion on online games in 2007, up 71 per cent from 2006.