EA launches Origin Free To Play - MCV

EA launches Origin Free To Play

Play4Free games portal integrated into digital distribution platform
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The publishing giant is rebranding its Play4Free label to add free-to-play games into its growing Origin offering.

EA has announced plans to integrate established F2P portal Play4Free and its titles into its flagship download games service, eventually putting everything under the new Origin Free To Play label.

Popular Play4Free games include Battlefield Heroes, Need For Speed World and Command & Conquer: Tiberium Alliances. Together they share a community of more than 45m users.

All of these games are now available at the new portal www.origin.com/free, while Play4Free.com now features Origin branding. Later this week, it will redirect to the Origin Free To Play page.

MCV has the full story.

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