The next generation of consoles is coming, and EA is eager for the shift.
Speaking at the Morgan Stanley Technology, Media, and Telecom Conference about the new PlayStation 4, CTO Rajat Taneja and CFO Blake Jorgensen said their company was more than prepared for the transition to new consoles.
"We have never been as prepared or more ready for the start of a new console cycle," said Taneja.
One reason for excitement about new consoles is quite simple: a more powerful console means fewer constraints on development teams regarding bandwidth and memory.
Taneja said this would lead to and "unprecedented" gameplay experience for consumers.
Another reason EA feels more comfortable about next-gen is that the architecture for the PS4 is based on PCs, meaning less work in adapting engines to the new machine.
Porting the Frostbite engine might have taken months, but with the new architecture Taneja says it could take as little as a few days.
Jorgensen added that with fewer games in the works, EA will be able to give more attention to next-gen titles.
Though EA expects costs to rise by five or ten per cent, this is expected to be offset by an increase in revenue made possible by the new consoles.