EA Sports president Peter Moore says the publisher’s controversial Online Pass allows the firm to deliver more and better digital content.
Online Pass has proved divisive as it forces players who have bought a second-hand game to spend an extra $10 to unlock the online mode. Moore has now asked the market to take a chance with the new initiative.
“Online Pass is a way for us to frankly bring more digital experiences quicker," he said.
"If it is going to be successful, it is up to us to create compelling, fresh, 365-days a year, digital experiences. And there is a cost to serve that we deserve to get paid for."