Emote Games has been given £600,000 in funding to support a new artificial intelligence project.
The cash comes from the Technology Strategy Board and contributes to the project's overall value of £1.3m.
Emote develops social games and online technology and recently named its partnership with Avalanche - a new online hunting title.
The AI project looks to improve the quality of AI characters in social networks and online games. Emote will partner with Imperial College London for the research, starting in January 2009.
Matt Sansam, operations manager, Emote Games said: “The use of NPC’s will become integral to the social cohesion and support of social networks, online games and their communities. At Emote we take gaming further by linking our high quality games and communities with popular social networks. Within these social networks and games new, highly intelligent NPC characters can assist with everything from community integration and community management to new forms of mission, interaction and game play.”