A five-a-side tournament dedicated to teams from the creative sector will launch this autumn.
The Develop Football Challenge is expected to attract up to 32 teams from studios, outsourcers, service companies and the financial community.
It will take place on Friday October 8th at Power League, Barnet.
"There is already a hugely successful summer football tournament run for the wider industry by Xbox and MCV, but there has long been demand for a developers' competition," said Intent boss and Develop publisher Stuart Dinsey.
"Unlike the Xbox event, which is free and partly invitation-based, the Develop Football Challenge is paid-entry. But we have tried hard to keep this affordable for studios and specialist companies of all sizes."
Entry fee is £495+VAT per squad of 10 players. All teams get to compete within high quality facilities inclusive of professional organisation, officials, trophies, lunch and refreshments.
There will be extensive media coverage of the event throughout Develop Online and print edition.
"We could argue that this is a fantastic networking opportunity. But in reality it is a cheap team-building day for any development company and a chance to put one over your rivals," added Dinsey.
"We know the appetite is huge for football events amongst studios and associated development firms, so we're expecting a big event."
For more information or to enter a team contact Andy.Harding@topcorner.co.uk. Online registration will be available shortly, with information packs being sent out immediately to all participating squads.
As well as bragging rights, a trophy, medals and PR, the winner of this year's first ever Develop Football Challenge will gain free entry into the Top Corner Champions' Cup 2011 – which features the top teams from a wide variety of UK industries.
Sponsorship opportunities are available via Katie.Rawlings@intentmedia.co.uk