Fred Hasson, founder and former CEO of UK developer trade body Tiga, has joined virtual world company RedBedlam as executive director.
RedBedlam was established in 2001 and develops virtual world and virtual economic technologies. It launched its first and only title Roma Victor in 2006, a historically accurate MMORPG set in Roman-occupied Britannia, and is currently planning to use its library of virtual world technologies on new more commercial projects.
“I am absolutely delighted to be joining RedBedlam,” said Hasson.
“It's not often that you encounter such a talented and devoted group of individuals with real skills, a knack for innovation and an in-depth understanding of virtual world development. I believe strongly that virtual worlds are an exciting new medium with a great deal of untapped potential.
"RedBedlam’s proposition is a particularly rare combination of real world experience and some extremely specialist know-how, which has a profoundly strong commercial potential – particularly in today's marketplace,” he commented.
Kerry Fraser-Robinson, president and managing director of RedBedlam, added: “As the virtual world marketplace is finally beginning to blossom, we're extremely well placed to leverage our technologies and expertise but we really wanted to ensure that our management team was a good fit for the coming challenges.
"That's why we're so excited to have Fred joining the team. He brings an immense amount of practical experience, skills, knowledge and indeed contacts within a diverse and broad range of media sectors.”