Gaikai aims to open digital doors to highstreet retail

Cloud gaming group talks â??game demos that redirect to a webpage with an in-store discount couponâ?
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This year’s launch of online streaming service Gaikai will offer publishers and retailers a chance to outdo each other on the emerging digital battleground.

And Andrew Gault, co-founder of Gaikai, says the cloud-gaming firm is in deep discussions with big names from both sides of the divide.

“We’re speaking to quite a number of retailers, and none of them despise the idea we have,” Gault told MCV this week.

More details on Gaikai's retail battleplan can be found here.