In a move to aid new developers and service providers, B2B show Game Connection has launched the Level Up program, which will give five selected firms free access to December's event.
Described as "a new program to help new developers and service providers with big ambitions but small means get to the next level in the game business", Level Up will grant the chosen companies access worth €3,000 to this year's Game Conection in Lyon, France.
There, they will be able to arrange meetings and pitch to other attendees. Publishers and developers who are already confirmed to attend include Foundation 9, Lucas Arts, Microsoft, Namco, Nintendo, Rebellion, Sega, THQ, Ubisoft, and Vivendi Games. 2007's Game Connection Europe will take place from December 4th to 6th, with Lyon GDC running alongside.
Participating companies must be less than two years old, be an independent company, and never have previously attended Game Connection. The Game Connection Advisory Board will select the five 'winners' based on one main criterion: innovation.
According to Game Connection, "Being innovative involves out-of-the-box thinking, a better understanding of the industry’s needs, and much larger risk-taking. Participants will be asked to explain what makes their game/service original and innovative and how it can help the whole video game industry evolve."
You can find out more and fill in the official application form online here. The deadline to enter ends is October 1st.