GAME sells Multiplay digital business to Unity in £19m deal

Esports and events business to be incorporated into GAME
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GAME Digital is selling the digital aspect of its Multiplay business to Unity in a £19m deal, GAME announced on Tuesday.

Multiplay’s digital business is their game servers, rentable servers for a variety of games including Minecraft, Killing Floor 2 or Rust. Last year, the company’s sales saw an increase from £2.1m to £4.5m year on year, although investment in infrastructure and server technology saw the company file a loss of £800,000 for the 52 weeks ending on 29 July 2017.

This hints at multiplayer servers provided by Unity in the future, although it’s not yet known whether Multiplay will continue to operate under its own name.

Multiplay was wholly acquired by GAME Digital for £20m a little under three years ago. The esports and events aspects of the company are now being incorporated into GAME itself, with only the digital part of the business going with Multiplay as part of the £19m sale.

A spokesperson for GAME has confirmed that Craig Fletcher, the founder of Multiplay, will be remaining with GAME.

Martyn Gibbs, GAME Digital’s CEO said: "This transaction is a significant strategic step forward for GAME Digital. By divesting Multiplay Digital we simplify the Group and focus management on accelerating development plans to fully capitalise on the strong growth potential in our exciting and growing esports activities, including BELONG.

“We now look forward to further developing GAME Digital aswe seek to combine multichannel retail, events and esports. We are delighted to have transacted with such a strong new owner for our Multiplay Digital business and its highly talented team."