Carsten van Husen, CEO of Gameforge 4D, is to speak at this month’s F2P Summit.
Carsten van Husen’s sessions focuses on ‘Seven lessons from making Aion Free-to-Play’, providing attendees with a closer look at the process and lessons learned from the switch of MMO Aion from a subscription-based pay-to-play system to free-to-play business model.
“I hope to bring some of our hard-won insight and practical advice to delegates,” said Carsten van Husen.
“As a major European online game publisher that is trusted by many significant developers to manage their game properties, Gameforge has been honoured to meet the challenges of the free-to-play market.
“My talk will touch on localising our games for specific cultural differences, how an effective monetisation system based on microtransactions is developed, and how we coped with major product launches – both the highs and the lows.”
The event also features keynotes from Boss Alien’s Jason Avent and Alex Dale from King.com, as well as sessions from free--to-play advocates Ian Baverstock, David Darling, Nicholas Lovell and Pascal Zuta.
The F2P Summit takes place on September 26th at Rich Mix in London. Early bird rates for the conference – offering a saving of £100 – are available until September 5th, 2012 from www.f2p-summit.com.