GamesAnalytics has secured a $1.3 million dollar round of series A funding.
The company produces predictive analytics tools, whitepapers, and engagement and retention boosting services for developers, and has unveiled the funding as part of a planned $3 million dollar round of investment.
“The company has made significant progress over the last couple of years developing its technology and analytics services as well as establishing an impressive cross-platform client base, following its initial modest angel investment," said GamesAnalytics chairman Tim Christian.
"This new investment will enable us to accelerate platform development and deployment across all gaming sectors and the company is committed to developing best-of-breed analytics tools which enable publishers and developers to deliver intelligent Player Relationship Management strategies.”
The Edinburgh-based company had already roped in $612,000 from Scottish Enterprise.
The additional $1.3 million comes from Par Equity and STV Group plc, and will go towards expanded marketing, sales, and support systems in Europe and the US.
In addition, GamesAnalytics will be bringing Predict, a metrics and analytics predition toolset, to market.
“We are delighted to have received this latest tranche of funding and to be working with Par Equity, STV Group and the SIB,” continued Christian.
“It is testament to the growing importance of analytics in today's games industry."