Gearbox signs advertising partnership with Double Fusion

In-game ad firm to supply dynamic marketing integrated sponsorship in US independent's upcoming games
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US independent studio Gearbox has signed an advertising partnership with Double Fusion.

As part of the agreement, Double Fusion will provide dynamic in-game advertising and handle integrated marketing solutions for upcoming Gearbox titles.

"Double Fusion is a successful trail-blazer in the race to connect advertisers with interactive entertainment audiences," said David Eddings, VP of licensing, Gearbox Software.

"We’re incredibly focused on authenticity and we believe our partnership with Double Fusion and their advertising partners will allow our game worlds to have all the plausibility of the real world. The advertisers, in turn, bring value that will enable us to invest even more in creating the best possible video game experiences."


$26m funding for Double Fusion

In-game ad firm Double Fusion has gained $26 million in a financing round that includes Time Warner as a strategic investor – and now the company plans to grow its operation internationally.