Glu to develop first Taylor Swift mobile game - MCV

Glu to develop first Taylor Swift mobile game

Title based on massively popular singer-songwriter billed as ‘one-of-a-kind digital gaming experience’
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Taylor Swift knows places to get a mobile game made – Glu Mobile.

The studio has made its wildest dreams come true by teaming up with the Bad Blood and Shake It Off singer-songwriter to create a new game for mobile as part of a multi-year deal.

The title, which fills a blank space by being Swift’s first move into the world of games, was described as “a one-of-a-kind digital gaming experience” by Glu, and will be launched later this year.

Swift bolsters the style of Glu’s all-star roster, which includes chef Gordon Ramsey and reality TV celebrities Kim Kardashian, Kylie Jenner and Kendall Jenner, plus pop stars Katy Perry, Britney Spears and Nicki Minaj.

Her social media clout is a love story for Glu – Swift has more than 227 million combined followers across sites such as Twitter, Facebook, Instagram and Tumblr.

Swift has sold over 40 million albums (a touch more than 22) and won multiple awards, including a Brit, seven Grammys, an Emmy and her place as the only person to be named Billboard’s Woman of the Year twice.

“Bringing with her over 227 million social followers, I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu’s family,” said chief exec Niccolo De Masi, whose comments sadly didn't lend themselves to further Taylor Swift lyric puns.

“We realise that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience. Glu is equally committed to designing never before seen gameplay elements that utilise Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”

We're personally looking forwards to Swift's rendition of 'Glu belong with me', which will definitely be a thing as part of the deal.

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