Glu has bolstered its celebrity roster by securing the rights to a virtual recreation of blue-mouthed chef Gordon Ramsey.
Ramsey joins Katy Perry, Kendall and Kylie Jenner, Nicki Minaj, Britney Spears and Jason Statham in the mobile developer’s healthy stable of licences.
Glu also owns the likeness rights to Kim Kardashian, who helped mobile tie-in Kim Kardashian: Hollywood quadruple the studio’s quarterly revenue in 2014.
Under the deal, Glu can utilise Ramsey’s “name, image, likeness, voice and creative direction” for a future title.
"I'm thrilled to welcome undoubtedly the most recognizable and accomplished figure in the culinary world to Glu's family of celebrity partners," said CEO Niccolo de Masi.
"We believe that the combination of Gordon's global fan base and Glu's leadership in the time-management genre, with titles like Cooking Dash and Diner Dash, make this partnership a recipe for success."