Independent developer association Tiga has announced that Google Adsense's product marketing manager Eva Woo will be jetting into the UK capital for a talk at next week's London Games Festival Working with Games event.
Woo will be on hand to tell delegates at Tiga's event where Google is headed with games content and tell the attending developers and publishers about how they can monetise their game property in areas such as Google's Gadget apps.
The Working with Games event seeks to explore the areas where TV, film, games and advertising overlap - and the opportunities open to games studios. Endemol, the BBC, 19 Agency, Ubisoft, TT Games and advertising firm BBH are all set to talk. The event takes place on Tuesday, October 23rd at BAFTA's HQ in London.
More information can be found here.