Former PlayStation development boss Phil Harrison is to head up the Microsoft Studios European organisation, Microsoft has confirmed.
The experienced industry executive, with a history steeped in PlayStation development, has been appointed corporate vice president of Microsoft’s Interactive Entertainment Business (IEB).
“I am excited to be joining the senior team at Microsoft at a pivotal time for our industry,” said Harrison.
“I am really impressed with the company’s long-term vision for growing the market for interactive entertainment globally, and also with the incredible wealth of talent, technology and resources the company has available to succeed.”
Microsoft said Harrison will also have a hand in “influencing the broader performance of IEB’s European business through strategic partnerships and by bringing culturally relevant entertainment experiences to Microsoft platforms”.
Phil Spencer, corporate vice president at Microsoft Studios, said the company was “honoured” to have Harrison on board.
“Phil is one of video gaming’s true visionaries, and his experience overseeing global studios and deep industry relationships make him the ideal person to lead our European efforts. Under his leadership, we look forward to continuing cultivating the best talent and growing our business in the region,” Spencer added.
“Phil has played an instrumental role in shaping modern console history through his keen insights into both hardware and software strategy,” said Don Mattrick, president of the Interactive Entertainment Business.
“His addition to our leadership team will impact our global business in innumerable ways, as he aligns our studio development and growing portfolio of entertainment experiences in Europe to drive our continued growth worldwide.”