Croydon-based developer HotGen is to release its first iPhone and iPod Touch game Brain Surge, marking a move into casual games for the studio.
HotGen, which has created a number of plug and play TV games as well as a range of ports of licenses like Tony Hawk and Star Wars to handheld platforms.
Terry Haynes, producer at HotGen said of the new direction for his company: “iPhone and iTouch have the potential to be bigger than any other single handheld gaming platform – past or present. The impulse purchase price points, superior screen and ease of use of the devices make this a really interesting proposition for publishing and development.
“We’ll be creating our own, original games as well as levering our experience in working with major brands to interpret other properties into compelling and valuable customer experiences.”
He added: “Our track record in developing mass market interactive toys like the plug and play TV games has proven that there’s a huge demand out there for games that don’t revolve around a traditional console.”