How to be a community manager

New Year New Job 2015: Capcom UK's social and community manager Neil Gorton tells us how producing videos on YouTube helped him get his job today
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How would you summarise your role?

As social and community manager for Capcom UK I’m in charge of creating community-focused content, as well as relaying communication back and forth between the business and its fans.

What are your main responsibilities?

Filtering important feedback to the producers as well as providing customer service. Imparting information back to the fans such as sales and release info. On top of that there are the brand pages to police and keep fresh with official and fan-created content.

Additional to this is meeting the fans face to face at events – whether they're public expos or ones I have created to celebrate game launches and anniversaries. To top it all off, there is my own created content to make and hope that fans will interact with.

How did you get your job?

Oh boy. I'd worked in television for a few years producing scripts and shows about video games. When I was let go it was crushing, but I was determined to keep going. Between odd jobs to pay the rent, I started a YouTube show with my pal Tom and thanks to our contacts we got invited to some great industry events where we made fun video content out of them. They may not have set the world on fire in terms of views but the energy was there and Capcom took notice, so I was invited to interview and now here I am.

Head to MCV for the full interview

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