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IGA scores Sports Interactive deal - MCV

IGA scores Sports Interactive deal

In-game ads to be featured in Football Manager Live and "will add to the gameplay" says Jacobson
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IGA has been chosen as the exclusive supplier of in-game ad content for Sports Interactive's upcoming MMO Football Manager Live.

As well as offering advertisers the traditional promotional opportunities to brand holders, IGA is also using its Radial games network to link ad spaces in the game to those featured on the footballmanagerlive.co.uk website.

Justin Townsend, CEO of IGA Worldwide, commented: “The unique opportunities available to our clients in these titles offer unrivalled exposure, engagement and accountability whilst adding realism and context to a game environment that prides itself on these same qualities.”

“By having all in-game advertising in-situ in our forthcoming titles, it will add to the game playing experience for our customers,” added Miles Jacobson, studio director at Sports Interactive. “With IGA we’ve found a partner who understands our needs in that regard, and will be helping to enhance this experience in both Football Manager and Football Manager Live.”

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