Jade Raymond heading up EA's new Motive Studio

Former Ubisoft Toronto MD also overseeing Visceral Games
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Jade Raymond has joined EA to head up its new Motive Studio in Montreal.

Motive will be responsible for incubating brand new IP as well as collaborating on other EA projects. Its first project will be working on Amy Hennig’s new Star Wars title.

As well as joining Motive, Raymond will also oversee Visceral Games in California. She will work with current studio GM Scott Probst.

“I cannot think of a more exciting time to be a part of EA than right now," said Raymond.

“In the first conversations I had with Patrick Söderlund, we talked about the games we love and the opportunities we saw for the future. We talked about how EA wants to deliver more innovative experiences and more of what players are asking for. It’s energizing to see EA today bringing more passion than ever to the games they make, and passion to getting it right for players.

“Motive will work in close quarters with the BioWare team. Yanick Roy and the BioWare Montreal team are doing some new and exciting things with Mass Effect: Andromeda and it's clear that there is already so much talent to collaborate with on site. And as a player of the latest Battlefield and Dragon Age games, I have experienced what the Frostbite engine can do; and I can't wait to get my hands on it and see what a new team can create.”

Raymond quit Ubisoft in October last year after ten years at the company. She had worked at its Montreal office and was later responsible for leading and growing its Toronto branch.

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