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Kabam aims to create $1bn mobile franchise - MCV

Kabam aims to create $1bn mobile franchise

Mobile games giant adopts ‘fewer, bigger, bolder’ strategy to generate billions per year
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Kabam is confident that it can create a mobile games franchise that will generate over $1bn per year.

The firm is best known for its free-to-play strategy titles such as Kingdoms of Camelot and movie-licensed titles such as The Hobbit: Kingdoms of Middle Earth and The Godfather: Five Families.

Such titles are highly popular and lucrative if you managed to attract and more importantly retain the audience, but Kabam’s founding CEO Kevin Chou said the market offers the potential for even greater success.

“The opportunity to create a $1bn annual mobile game franchise is real,” wrote Chou on Kabam’s corporate blog. “We are in a market where the largest game franchise in the world is no longer on console, but rather on a mobile device. And the market is still growing at a blistering pace, where the winners of tomorrow will be much bigger.”

He cited IDG research, which shows the mobile games market generated $17.5bn in revenues last year – a figure that’s expected to reach $27bn in the next five years.

“Kabam is one of a handful of companies in the world in a position to capitalise on this global market opportunity,” Chou continued. “We will meet this challenge by marshalling all of our time and talent on fewer games on which we will concentrate, bigger global resources for distribution with bolder thinking about how we manage long-term franchises.

“I know Kabam has the industry’s best talent and leadership team to do it.”

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