Social and mobile outfit Kabam has established a new $50 million fund for Japanese developers to help Asian studios break into the Western market.
As reported by the Wall Street Journal, the fund is designed to help developers export titles to the US and Europe, with Kabam assisting with localisation, translation, marketing and analytics.
Kabam will receive a 30 per cent slice of revenue in return for its services, in line with the standard share that Gree and DeNA traditionally take.
“We’re putting our money where our mouth is,” said Kabam CEO Kevin Chou, who added that he believed developers that partner with the company can double their revenue.
In January earlier this year, Kabam reported that it had exceeded $200 million in revenue in 2012, and now employs more than 600 staff.
The company, known for developing free-to-play strategy games, has acquired a number of studios during the last year as it looks to expand its output and partner with new developers. Recent purchases included Balanced Worlds, Exploding Barrel and Wild Shadow.
The $50m fund comes shortly after Gree launched its own $10m investment fund for mobile game developers, in which Gree will provide each developer involved with $1m or more in funding.
The mobile gaming giant said the scheme was designed to help the company establish long-term relationships with studios in the free-to-play market.